The Design Coach Rebranding
The Design Coach is a multidisciplinary coaching collective led by Andrew Mitchell, designed to support interior designers and architects in navigating the complexities of business management.
A rebranding animation was developed, utilizing the brand’s established iconography and visual language to create a motion identity as a signature introduction for the platform’s online courses.
The goal was to reinforce the system’s professionalism through motion, showcasing the brand’s evolution across masterclasses, group coaching programs, and community-driven events.
2020 . Melbourne . AU
Concept Design . 3D Visualization . Animation
The Design Coach
watch the Animation
A bespoke motion identity was developed for The Design Coach, utilizing established icons to create a cinematic introduction for their digital courses. The concept transforms static symbols into a dynamic narrative where each icon represents a core pillar of the coaching ecosystem.
3d visualization
3D concept & render
Detail Shot
The project explores a series of digital material moodboards that blend surreal geometry with tactile architectural elements like travertine, terrazzo, and fluted metals.
Conceptual Render
Custom 3D environments were engineered to showcase the versatility of the brand's iconography across various high-traffic digital touchpoints.
Initial Concept
The final motion identity was deployed across the platform’s digital touchpoints.
