The Design Coach Rebranding
The Design Coach . 2020
Integrity . Empowerment . Connection
The Design Coach Australia is focused on empowering small business operators and providing valuable insights into design processes.
As part of their rebranding, we were asked to create a 3D illustration that could communicate the new aesthetics of the brand.
Project Details
Set Design
Art Direction
Branding visual
Our approach with The Design Coach Australia was to design a brand identity that would express their new design & website, creating the necessary awareness for their new look for 2020.
The 3D illustration was created using their main icons and elements used to communicate their products and services.
Behind THe Scenes
Our first concept was a surrealistic illustration that could visually present some of the icons to communicate the brand’s services and products.
After a few drafts, a more grounded look and feel was chosen in order to better reflect the brand’s identity.
Icon Set
We also created a set of icons based on the approved illustration to be used on the website, business card, social media.
