The Mittagong Residence
Mr. Mitchell Interiors . 2020
Celebration. Honour. Connection.
Designed by Mr. Mitchell Interiors, The Mittagong Residence is an exciting combination of style and sophistication, inspired by the notion of simultaneously celebrating and creating legacy.
The project also offers the opportunity to celebrate regeneration, following the bush fires that ravaged much of NSW, including the area surrounding the property on the side of Mount Gibraltar in the Southern Highlands.
Social Media Content
Our approach with Mr. Mitchell was to leverage the uniqueness of the project, by creating a memorable, sophisticated, and comprehensive creative campaign that could inspire, and genuinely make a statement.
With more than 15000 files and 250GB of data generated, The Mittagong Residence was a massive audiovisual production that combined design and technology to create a marketing campaign that grabs attention, increases value perception, and creates differentiation for the project and for Mr. Mitchell’s brand.
The execution included the production of a highly-detailed 2-minute 3D animation, and was a collaborative effort between our creative studio, Mr. Mitchell, and the client.
As the value of any brand is underpinned by the quality of its image, the film is a great example of how high-end visual communication creates awareness and brand differentiation.
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